The Cheetah Girls later returned to film the sequel The Cheetah Girls 2.Though she was absent from the main group, Raven-Symoné did return to film the sequel.In 1999, Williams along with Adrienne Bailon and Naturi Naughton formed the girl group 3LW.The initial formation of the 3LW was pulled together by Williams' mother, who also managed the group.
The group's self-titled debut album, 3LW was released on December 5, 2000.
The album and its intended lead single "Uh Oh" were presented to the label, who felt it did not have enough urban radio appeal.
The tracks from Same Game, Different Rules were leaked to the Internet in MP3 format, and Epic considered dropping the girls.
According to a cover story for the October 2002 issue of Sister 2 Sister magazine, Kiely & Adrienne said they received death threats and that they had to beef up security.
The departure of Naturi greatly affected the group's popularity and album sales.